Question
In: Operations Management
Identify the potential market segmensts based on age, income and product usage for the following products...
Identify the potential market segmensts based on age, income and product usage for the following products in Germany;
-Bottled water
-Ipod or similiar device
-Frozen pizza to be baked at home
-life insurance
Solutions
Expert Solution
Here are the market segmentation of products based on age, income and product usage.
Bottled water
Market segmentation based on age: as buying behavior changes with age
- Age 12-18
- Age 18-25
- Age 25-35
- Age 35-50
- Above 50
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
iPod or similar device
Market segmentation based on age: as buying behavior changes with age
- Age 12-18
- Age 18-25
- Age 25-45
- Above 45
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
Frozen pizza to be baked at home
Market segmentation based on age: as buying behavior changes with age
- Age 0-12
- Age 12-18
- Age 18-25
- Age 25-40
- Above 40
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
life insurance
Market segmentation based on age: as buying behavior changes with age
- Age 0-20
- Age 20-30
- Age 30-40
- Age 40-50
- Above 50
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Noninsured population
- Insured population
keosha answered 2 years agoRelated Solutions
analyze the market for any particular existing or potential product or service, based on the following...
analyze the market for any particular existing or potential
product or service, based on the following Points:
I. (2P) Identify 2 factors that could potentially shift the
Demand for this product, and corresponding effect on price and
quantity in equilibrium.
II. (2P) Identify 2 factors that could potentially shift the
Supply for this product, and corresponding effect on price and
quantity in equilibrium.
III. (2P) Determine the Elasticity of Demand and Supply for your
product, and explains the reasons for...
The following income statement is for X Company's two products, A and B: Product A Product...
The following income statement is for X Company's two products,
A and B:
Product A
Product B
Revenue
$87,000
$95000
Total variable costs
49590
48,450
Total contribution margin
$37,410
$46,550
Total fixed costs
Avoidable
13,531
33,138
Unavoidable
11,999
22,092
Profit
$11,880
$-8,680
If X Company drops Product B because it shows a loss and is able to
use the vacant space to increase sales of Product A by $26,200,
with $5,000 of additional fixed costs, what will be the effect...
The following income statement is for X Company's two products, A and B: Product A Product...
The following income statement is for X Company's two products,
A and B:
Product A
Product B
Revenue
$86,000
$95,000
Total variable costs
51,600
55,100
Total contribution margin
$34,400
$39,900
Total fixed costs
Avoidable
13,182
30,206
Unavoidable
12,168
21,874
Profit
$9,050
$-12,180
If X Company drops Product B because it shows a loss and is able to
use the vacant space to increase sales of Product A by $31,500,
with $4,000 of additional fixed costs, what will be the effect...
The following income statement is for X Company's two products, A and B: Product A Product...
The following income statement is for X Company's two products,
A and B:
Product A
Product B
Revenue
$88,000
$95,000
Total variable costs
52,800
57,000
Total contribution margin
$35,200
$38,000
Total fixed costs
Avoidable
30,633
15,418
Unavoidable
21,287
14,232
Profit
$-16,720
$8,350
If X Company drops Product A because it shows a loss and is able to
use the vacant space to increase sales of Product B by $32,900,
with $4,200 of additional fixed costs, what will be the effect...
The following income statement is for X Company's two products, A and B: Product A Product...
The following income statement is for X Company's two products,
A and B:
Product A
Product B
Revenue
$95,000
$86,000
Total variable costs
56,050
43,860
Total contribution margin
$38,950
$42,140
Total fixed costs
Avoidable
17,926
30,173
Unavoidable
14,084
23,707
Profit
$6,940
$-11,740
If X Company drops Product B because it shows a loss and is able to
use the vacant space to increase sales of Product A by $33,700,
with $3,400 of additional fixed costs, what will be the effect...
The following income statement is for X Company's two products, A and B: Product A Product...
The following income statement is for X Company's two products,
A and B:
Product A
Product B
Revenue
$89,000
$95,000
Total variable costs
47,170
54,150
Total contribution margin
$41,830
$40,850
Total fixed costs
Avoidable
28,830
15,837
Unavoidable
28,830
12,443
Profit
$-15,830
$12,570
If X Company drops Product A because it shows a loss and is able to
use the vacant space to increase sales of Product B by $24,000,
with $4,200 of additional fixed costs, what will be the effect...
A new product is being evaluated. Market research has surveyed the potential market for this product...
A new product is being evaluated. Market research has surveyed
the potential market for this product and believes that it will
generate a total demand of 50,000 units at average price of $280.
Total sots for the various value-chain functions using existing
process technology are:
Value Chain Function
Total cost over Product life
R & D
4,510,000
Design
730,000
Manufacturing
3,000,000
Marketing
900,000
Distribution
1,100,000
Customer Service
760,000
Total Cost over product life
$11,000,000
Management has a target profit percentage...
“The whole universe is a potential market for your products”. Discuss the various market entry strategies...
“The whole universe is a potential market for your products”.
Discuss the various market entry strategies that need to be evolved
to exploit this potential.
What are the barriers to international trade? List and explain
all the types of barriers to international trade.
Explain the functions of WTO. Describe the dispute resolution
mechanism of WTO.
Write short notes on the following :
Asian Development Bank (ADB)
Globalization
Cultural Risk in International Business.
Develop a simple linear regression model to predict a person’s income (INCOME) based on their age...
Develop a simple linear regression model to predict a person’s
income (INCOME) based on their age (AGE) using a 95% level of
confidence.
a. Write the regression equation.
Discuss the statistical significance of the model as whole
using the appropriate regression statistic at a 95% level of
confidence.
Discuss the statistical significance of the coefficient for the
independent variable using the appropriate regression statistic at
a 95% level of confidence.
Interpret the coefficient for the independent variable.
What percentage of...
Product Pricing: Single Product Presented is the 2009 contribution income statement of Colgate Products. COLGATE PRODUCTS...
Product Pricing: Single Product
Presented is the 2009 contribution income statement of Colgate
Products.
COLGATE PRODUCTS
Contribution Income Statement
For Year Ended December 31, 2009
Sales (6,000 units)
$720,000
Less variable costs
Cost of goods sold
$240,000
Selling and administrative
66,000
(306,000)
Contribution margin
414,000
Less fixed costs
Manufacturing overhead
290,000
Selling and administrative
90,000
(380,000)
Net income
$34,000
During the coming year, Colgate expects an increase in variable
manufacturing costs of $6 per unit and in fixed manufacturing costs...
ADVERTISEMENT
ADVERTISEMENT
Latest Questions
- Cornerstone Exercise 4.1 (Algorithmic) Applied Overhead and Unit Overhead Cost: Plantwide Rates Seco, Inc., produces two...
- 1. Price Discrimination - Two Parts Pricing: Xerox In early days, the Xerox Corporation faced the...
- answer the following using C# Design and program a Visual Studio Console project in C# that...
- Write a program that acts as a basic calculator Assume the starting result is 0 Ask...
- Explain the following business terms: Explain what attestation means in business. Explain what assurance means in...
- Write a program to carry out the stated task: When one of the buttons is pressed,...
- The current asset section of the Excalibur Tire Company’s balance sheet consists of cash, marketable securities,...
ADVERTISEMENT