Question
In: Operations Management
Identify the potential market segmensts based on age, income and product usage for the following products...
Identify the potential market segmensts based on age, income and product usage for the following products in Germany;
-Bottled water
-Ipod or similiar device
-Frozen pizza to be baked at home
-life insurance
Solutions
Expert Solution
Here are the market segmentation of products based on age, income and product usage.
Bottled water
Market segmentation based on age: as buying behavior changes with age
- Age 12-18
- Age 18-25
- Age 25-35
- Age 35-50
- Above 50
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
iPod or similar device
Market segmentation based on age: as buying behavior changes with age
- Age 12-18
- Age 18-25
- Age 25-45
- Above 45
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
Frozen pizza to be baked at home
Market segmentation based on age: as buying behavior changes with age
- Age 0-12
- Age 12-18
- Age 18-25
- Age 25-40
- Above 40
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Less product users
- Medium product users
- High product users
life insurance
Market segmentation based on age: as buying behavior changes with age
- Age 0-20
- Age 20-30
- Age 30-40
- Age 40-50
- Above 50
Market segmentation based on family income:
- Low income (less than 2000 Euros per month)
- Medium income (more than 2000 and less than 4000 Euros)
- Upper income (more than 4000 Euros)
Market segmentation based on product usage:
- Noninsured population
- Insured population
keosha answered 2 years agoRelated Solutions
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30,633
15,418
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21,287
14,232
Profit
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$8,350
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Total variable costs
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43,860
Total contribution margin
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Total fixed costs
Avoidable
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Unavoidable
14,084
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Total variable costs
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Total contribution margin
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Total fixed costs
Avoidable
28,830
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12,443
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Value Chain Function
Total cost over Product life
R & D
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Design
730,000
Manufacturing
3,000,000
Marketing
900,000
Distribution
1,100,000
Customer Service
760,000
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Contribution Income Statement
For Year Ended December 31, 2009
Sales (6,000 units)
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