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In: Operations Management

Identify the potential market segmensts based on age, income and product usage for the following products...

Identify the potential market segmensts based on age, income and product usage for the following products in Germany;

-Bottled water

-Ipod or similiar device

-Frozen pizza to be baked at home

-life insurance

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Expert Solution

Here are the market segmentation of products based on age, income and product usage.

Bottled water

Market segmentation based on age: as buying behavior changes with age

Age 12-18
Age 18-25
Age 25-35
Age 35-50
Above 50

Market segmentation based on family income:

Low income (less than 2000 Euros per month)
Medium income (more than 2000 and less than 4000 Euros)
Upper income (more than 4000 Euros)

Market segmentation based on product usage:

Less product users
Medium product users
High product users

iPod or similar device

Market segmentation based on age: as buying behavior changes with age

Age 12-18
Age 18-25
Age 25-45
Above 45

Market segmentation based on family income:

Low income (less than 2000 Euros per month)
Medium income (more than 2000 and less than 4000 Euros)
Upper income (more than 4000 Euros)

Market segmentation based on product usage:

Less product users
Medium product users
High product users

Frozen pizza to be baked at home

Market segmentation based on age: as buying behavior changes with age

Age 0-12
Age 12-18
Age 18-25
Age 25-40
Above 40

Market segmentation based on family income:

Low income (less than 2000 Euros per month)
Medium income (more than 2000 and less than 4000 Euros)
Upper income (more than 4000 Euros)

Market segmentation based on product usage:

Less product users
Medium product users
High product users

life insurance

Market segmentation based on age: as buying behavior changes with age

Age 0-20
Age 20-30
Age 30-40
Age 40-50
Above 50

Market segmentation based on family income:

Low income (less than 2000 Euros per month)
Medium income (more than 2000 and less than 4000 Euros)
Upper income (more than 4000 Euros)

Market segmentation based on product usage:

Noninsured population
Insured population

keosha answered 1 year ago

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