In: Operations Management
Identify the potential market segmensts based on age, income and product usage for the following products in Germany;
-Bottled water
-Ipod or similiar device
-Frozen pizza to be baked at home
-life insurance
Here are the market segmentation of products based on age, income and product usage.
Bottled water
Market segmentation based on age: as buying behavior changes with age
Market segmentation based on family income:
Market segmentation based on product usage:
iPod or similar device
Market segmentation based on age: as buying behavior changes with age
Market segmentation based on family income:
Market segmentation based on product usage:
Frozen pizza to be baked at home
Market segmentation based on age: as buying behavior changes with age
Market segmentation based on family income:
Market segmentation based on product usage:
life insurance
Market segmentation based on age: as buying behavior changes with age
Market segmentation based on family income:
Market segmentation based on product usage: