Question

Explain how communication and education to consumers differs by generations when marketing managed care health insurance plans.

a. Consider why it is important to communicate and educate differently between generations.

Answer 1

As one generation plans to retire, another joins the workforce with a different perspective on the value of benefits from the health plan. This takes a multi-faceted approach to talk for multiple generations. Business leaders need to consider how their workers access healthcare and consume information on healthcare benefits to develop a profit marketing plan that crosses the generational lines of the workforce. Each generation has its own specific motivators and makes different health care decisions. And while most consumers are generally familiar with technology, it is not considered by everyone as their primary source of information

Baby Boomers favor word-of-mouth advice to determine where they receive healthcare from and from whom. This demographic may be more brand-faithful than younger generations and, in exchange for quality care and coverage, will increase brand loyalty. Generally speaking, members of this group tend to place a high value on credibility, particularly for the health plan or the names of providers they trust. A recent study by the American Medical Association Journal showed that the most likely age demographic to use online doctor review services is Baby Boomers.

Most people in the population of Generation X have easy access to healthcare. To meet this demand, qualified clinicians now operate clinics providing routine services immunizations, minor injury and disease care, and health screenings–after hours and over the weekend, with no appointment required. Such new walk-in retail clinics are a welcome sight for busy parents from Generation X.

Employers should highlight as many of the advantages and functionality that health plans offer Millennials as possible. Millennials enjoy online tools such as websites for accessing benefits and mobile apps for enrolling in wellness programs, as well as physicians delivering both video and office visits. The increasing the visibility of a health plan on social media, the better. It's unique for every customer. The one constant that transcends all generations is quality care demand with ease, access and transparent pricing. Your company will build a more engaged and educated workforce by tailoring educational materials to the motivators and social preferences for each generation.

Every generation expects different things from their doctor, and health care decisions are made differently, so doctors need to think genuinely about the demographics of their patients. While more experienced patients rely on their physician's data, more youthful patients are looking for answers from various sources, including social networks and the Internet. Notwithstanding age, be that as it may, there are more patients are looking for better health care the way they accomplish for other types of businesses, to decide how and where they will spend their dollars. Effectiveness of Marketing Approach for the Walk-In ClinicBuild an eye-catching website