You work as a sales representative in a company that manufactures surgical equipment. Before calling on...

You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?
Answer this question in 300 words with 2 references to support your argument

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Expert Solution

Answer :

This is the first step of the selling process. Prospecting and qualifying.

The first step of the selling process is prospecting and qualifying. This is important so as to ensure that the company approaches only people who are interested in the products offered by the company. This will allow the company to approach customers that are willing and ready to buy their products. Focusing on prospecting and qualifying also saves the company valuable time and resources, and also ensures a more customer satisfying experience.

ekkarill92 answered 1 year ago

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