Question

For a B2C product, the smartphone is one we all have some familiarity with. When they were in their infancy around 2006-2007 the concept was great but there was a debate on the different platforms. Windows and Blackberry were early to the market. Blackberry’s success with an application based operating system quite possibly gave Google and Apple the idea for their platforms. As far as forecasting goes in this market it depends on what stage the product is in. During development they would have used the Delphi tactic, of sorts, with different groups working to solve different conflicting issues (Merchant, 2017). To build up the hype of the first IPhone launch they showed a demo of what it was (Vogelstein, 2017). The Apple in and of itself is a leverage in the forecasting. Once initially launched with projections they were easily able to see the true demand. Over the course of the many versions from 2007 to now, they have had practice and hard data that helps them in the analytical factors to forecasting.

In B2B transactions the forecasts are a little more accurate as both businesses want to anticipate need and inventory. So unless one of the companies is launching something like the IPhone analytical data and time-series analysis are used. Expert opinions can be used but they should be only one variable input into the decision equation. For instance, Procter & Gamble could forecast that their sales will be such and such for the quarter. The forecast would be pretty accurate given a small margin of deviation. The company has a history of selling Tide that is older than most of us alive today. So when they have a forecast a supplier in the chain could rely on their forecast and plan accordingly. As far as what forecast method is the best in the P&G example, I would have to say it would be purely quantitative data that would predict future sales and needs.

Please respond in 100-150 words

Answer 1

B2B marketing is one of the most prominent type of marketing approaches that are being used in current market scenario. B2B marketing is different than b2c markets as they have to cater their services to businesses rather than focusing on different customer segments. This type of approach requires a different set of development process for the products as availability of product development totally differs in terms of business to business operations. Companies have to developed a totally different structure of operation as business is required a totally different approach of product development due to different needs. Usually other organisation ask for incomplete products or parts which deleted assemble into the final part or service. This type of implementation changes the product development heavily in different perspective.

Definitely good ideas for innovation can come from customers. Customers are the main platform from where the feedback is taken and later develop into opportunities for any organisation to capture grid amount of market operations as well as being able to understand the market in a positive manner.
Working with the suppliers on the quality of the raw material as well as implementation of better management Strategies for improving the flow and the level of feedback between the customer service provider is one of the most important parts that have to be assessed in b2c operations.

Definitely internet service providers have different segment of users. Some users to use internet as a tool for communication while some other people can use it for downloading heavy content as well as using it consistently for gaining. Looking at the examples we can say that internet service providers need consistent innovation to provide variable service pack as well as other standard operations that can influence the target Market by a specific scale and create a positive impact on overall available opportunities for internet service providers to influence its customers.

For an example, internet service providers modify their plants according to the need of people. As they segment several plans on the basis of the data usage as well as segmenting the plan on the basis of speed is also one of the major characteristics that is Defined by internet service providers as an innovation for improving the availability of opportunities in their respective operating environment.