Question

How should sales promotion ideally be like in an informative or positive message?

Why is it important for a writer to provide advantages to the reader while presenting reader benefits?

Answer 1

1. Sales promotion should be like an informative or positive message because a customer buys a product when he has right information about a product. He buys a product when he is completely impressed by the features and benefits of the product. So the sales promotion should be like that it must cover all the required information about the product. For example, if a customer wants to buy a washing machine, the company selling washing machines should include all the information related to the purchase of washing machine in their promotional activities. Sales promotion activities should include special offers, displays, demonstrations and other selling options to attract customers to buy. Companies may use various forms of media, like printing materials,TV, radio, magazines,paper, etc. to establish a communication between promotional activities and customers.

Companies should not use promotions only to increase demand for their products and services but to provide right and genuine information about their products/services. A genuine sales promotion attracts a target market to buy products or services. So companies should make customers aware about their products by making their promotional activities most effective and informative.

2. It is important for a writer to provide advantages to the reader while presenting reader benefits because both reader and writer are interdependent. A writer can write when a reader takes interest in reading and a reader can take interest in reading when he/she finds the write up is worth reading. Both are the inspiration for each other. A writer should provide readers advantages of reading, like gaining valuable information, sharpening readers' mind and helping them in increasing their creativity and imagination.

A writer can encourage readers to read informative and useful books by his writing skill. There is nothing good than reading a book, books are the stress reliver. It is from a book, a reader can find new ways to lead his life in a better way. Reading makes a person gentle and also a good writer, yes, it's true that a good reader can be a good writer. So it should be the goal of every writer to engage readers in their books or blogs by adding exciting and most useful contents. A reader will stick to a content when he finds it useful, so a writer should make his writings most advantageous for the reader.