Question

CASE STUDY QUESTION

Miss Yinnary is one of the many women who own their own businesses and her experience is not very different from others, who must contend with being a mother, a spouse and a family cheerleader in addition to owning and operating a business. She is the owner of the famous Y-Hotel. It was her first business, though she had some family background in this business. Her two sisters were also in the same line of business. But she borrowed some money, put in some of her savings and started her own venture. She was the first woman ever to enter into this business, most of her clients could not understand that a woman could be interested in the hospitality industry. To Step up her game in the hospitality Industry , Miss Yinari is seeking someone who understands innovative entrepreneurship to assist her.

During her rise to success and in management of her hotel business, she also needs to manage a family, stay teaching in university and dealing with community affairs.

In her mind, there is nothing more exhilarating than owning her own business, and for her, the fun is in facing the challenges of turning the hotel into a first ever hotel that provide customers an unforgettable experience with innovation

In the present time, more women are making this choice, pursuing entrepreneurship rather than staying as housewives or traditional careers. For the past few years, the number of women starting new ventures is three times as large as the number of men. There are several good reasons for this trend. Some women find that owning a business is the only way to combine a decent income with time for their children by having the flexibility to control their schedules. Others see themselves as unlikely corporate managers and recognizing the gender problem that exists for achieving success, they choose the entrepreneurial route. Still others see entrepreneurship as a way of controlling their lives, pursuing interests that would be impossible in a corporate job.

The dual roles of mother and entrepreneur often conflict, and husbands and wives

tend to develop separate career tracks that often cannot be reconciled. Women can

also find it lonely in a business world, especially if clients are predominantly men,

this was a problem for Yinari too.

Many women, however, have businesses that fit well with their interest and with

women customers. These include services in beauty care, nutrition, education,

entertainment etc. Nevertheless, being in business often exacts a double price for

women, yet for those with determination like Yinari, the rewards are always waiting.

Your Task as Business Consultant , Prepare a report regarding the following issues below :

- Analyze why many women nowadays prefer to become an entrepreneur rather than pursue their career path ?

Answer 1

In the report issued in 2018 by state of women owned business the number of owned business increased by about 3000% since 1972 .Following are some of the main reason of why more women prefer to have owned business as an entrpreneur rathen than working for someone else

• To have More flexibility - as we all know the reality that the main prmary reason why women prefer to be a entrpreneur is to accomodate thier responsibility as caregiver to thioer children,family and parents parallely earing from thier work in a flexible manner without any scheduled pressure from thier boss .
• To charge/earn of what they are worth of - We know that the gender gap has remain in our work Accordingto the survey it is found that the women who work full time get only 80% of what male worker get .and if this continue it will remain a loss of thier hardhsip they do compromising thier personal life and ther responsibilities of caring thier childrens and families . Therefore they prefer to be as owneing own business in order to charge what they want to be .
• Another reason is to have more control over thier future .-The life being a working employee is uncertain and one can be fired anytime or unconditionally which is very harmful for the family ,career and other aspect of life .Therefore having own business provide them the mental stabiility which cause them to be more productive in thier business.
• To follow thier passion -As an entrepreneurship the women can work for thie pasion and what they love .This way they enjoy thier work and earn with full care of everything .

Have a good day !