Question

CASE STUDY

Miss Yinnary is one of the many women who own their own businesses and her experience is not very different from others, who must contend with being a mother, a spouse and a family cheerleader in addition to owning and operating a business. She is the owner of the famous Y-Hotel. It was her first business, though she had some family background in this business. Her two sisters were also in the same line of business. But she borrowed some money, put in some of her savings and started her own venture. She was the first woman ever to enter into this business, most of her clients could not understand that a woman could be interested in the hospitality industry. To Step up her game in the hospitality Industry , Miss Yinari is seeking someone who understands innovative entrepreneurship to assist her.

During her rise to success and in management of her hotel business, she also needs to manage a family, stay teaching in university and dealing with community affairs. In her mind, there is nothing more exhilarating than owning her own business, and for her, the fun is in facing the challenges of turning the hotel into a first ever hotel that provide customers an unforgettable experience with innovation

In the present time, more women are making this choice, pursuing entrepreneurship rather than staying as housewives or traditional careers. For the past few years, the number of women starting new ventures is three times as large as the number of men. There are several good reasons for this trend. Some women find that owning a business is the only way to combine a decent income with time for their children by having the flexibility to control their schedules. Others see themselves as unlikely corporate managers and recognizing the gender problem that exists for achieving success, they choose the entrepreneurial route. Still others see entrepreneurship as a way of controlling their lives, pursuing interests that would be impossible in a corporate job.

The dual roles of mother and entrepreneur often conflict, and husbands and wives

tend to develop separate career tracks that often cannot be reconciled. Women can

also find it lonely in a business world, especially if clients are predominantly men,

this was a problem for Yinari too.

Many women, however, have businesses that fit well with their interest and with

women customers. These include services in beauty care, nutrition, education,

entertainment etc. Nevertheless, being in business often exacts a double price for

women, yet for those with determination like Yinari, the rewards are always waiting.

Your Task as Business Consultant , Prepare a report regarding the following issues below :

1. As the innovate consultant how would you to plan this project to your client?

Answer 1

Miss Yinnary is an entrepreneur at the same time she also has responsibilities as a mother and a spouse. This means that she has a very busy life which needs to be managed.

The industry depicted is hospitality industry where the need of innovation is always present as consumers greatly demand change.

The following should be considered when considering this project :

• Professional Skills and education

She should consider hiring persons qualified enough with right attitude and skills, preferably a graduate from the hospitality industry. Since a better workforce determines the success of the organization.

• Skill Development

It is imperative that  skill development takes place. The approach adopted runs through several phases, and is a combination of both, strategic and tactical elements. It should be ensured that learning interventions benefit the participant as well as the organization, with a company sustainable perspective. While most of the interventions should be instructor-led, they should also adopt various tools to make certain that the learning and development process is a continuous one, the efficacy of which can be demonstrated as much as possible in tangible terms.

• Project Execution The initial pool of funds allocated should be small to fund the initial phase of the business.