Question

CASE STUDY QUESTION

Miss Yinnary is one of the many women who own their own businesses and her experience is not very different from others, who must contend with being a mother, a spouse and a family cheerleader in addition to owning and operating a business. She is the owner of the famous Y-Hotel. It was her first business, though she had some family background in this business. Her two sisters were also in the same line of business. But she borrowed some money, put in some of her savings and started her own venture. She was the first woman ever to enter into this business, most of her clients could not understand that a woman could be interested in the hospitality industry. To Step up her game in the hospitality Industry , Miss Yinari is seeking someone who understands innovative entrepreneurship to assist her.

During her rise to success and in management of her hotel business, she also needs to manage a family, stay teaching in university and dealing with community affairs.

In her mind, there is nothing more exhilarating than owning her own business, and for her, the fun is in facing the challenges of turning the hotel into a first ever hotel that provide customers an unforgettable experience with innovation

In the present time, more women are making this choice, pursuing entrepreneurship rather than staying as housewives or traditional careers. For the past few years, the number of women starting new ventures is three times as large as the number of men. There are several good reasons for this trend. Some women find that owning a business is the only way to combine a decent income with time for their children by having the flexibility to control their schedules. Others see themselves as unlikely corporate managers and recognizing the gender problem that exists for achieving success, they choose the entrepreneurial route. Still others see entrepreneurship as a way of controlling their lives, pursuing interests that would be impossible in a corporate job.

The dual roles of mother and entrepreneur often conflict, and husbands and wives

tend to develop separate career tracks that often cannot be reconciled. Women can

also find it lonely in a business world, especially if clients are predominantly men,

this was a problem for Yinari too.

Many women, however, have businesses that fit well with their interest and with

women customers. These include services in beauty care, nutrition, education,

entertainment etc. Nevertheless, being in business often exacts a double price for

women, yet for those with determination like Yinari, the rewards are always waiting.

Your Task as Business Consultant , Prepare a report regarding the following issues below :

e. Provide SCAMPER for your Innovation

f. Draw a Maslow Triangle of Needs and Explain in each stage of those theories the function of your Innovation where possible.

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Answer 1

Answer(e) : SCAMPER is way of solving problems that may arise during entrepreneurship. This method basically help in innovating new things which can help in operation business smoothly and also play vital role in expanding business. Six elements are embedded in this technique that are written as follows :

1) Substitute 2) Combine 3) Adopt

4) Modify 5) Eliminate 6) Reverse

This above six elements this strategy is executed in order to do innovation in business organisation.

In above case women can recruit confident manager which can manage all the acitivities which are predominant by males. Then they can start online shopping of any of above catagories and in this way they can adopt new system of business and can eliminate gender probelm by recruiting male candidates and modify whole business process in such a way that no above probelms may arise.

Answer(f) : Maslow traingle basically based on human psychology motivational theory that every human experiences during job career. It consists of three basic stages :

1) Basic needs : This stage includes basic needs that every human get motivation while working in organisation. It generally contains needs related to food, housing, clothing etc and also regarding job security and safety.

In above case women always try to combine descent income which would fulfil basic needs that reflect motivation of basic needs to run business.

2) Psychological needs : This is stage later after when person basic need is fulfilled. These needs includes sense of belongingness and self esteem needs. Belongingness means feeling of friendly environment that encourages in organisation. Self esteem needs means prestigious feeling in organisation. Eg promotions and fulfillment of determined goals. In this case some of women need to fulfil their self esteem and belongings needs in the organisation.

3) Self Actualization : This is final stage in Maslow traingle in which person want to do at maximum level one can do to achieve in organisation. As we observed in above case that Miss Yinnary achieved by becoming successful business women in hospitality industry. This stage was achieved by Miss Yinnary and other women like her.

Hence we concluded that above were various stages of Maslow traingle and incidents of above case was related with these stages.

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