In: Economics
Telsave is one of
the mobile phone service providers in the region. It offers
different calling...
Telsave is one of
the mobile phone service providers in the region. It offers
different calling plans for different types of users, mainly
individual plan and business plan. Telsave’s marginal costs and
average costs of providing the calling service are both $5 per
hour.
The demand for
mobile services by individual users and business users are as
follows:
Individual
users QI=
9000-100PI
Business
users QB=6000-50PB
where QI
and QB are, respectively, total calling hours made by
individual users and business users; PI and
PB are, respectively, the calling rate per hour for
individual users and business users.
- Suppose Telsave can price discriminate between two types of
customers. Calculate Telsave’s mobile calling rate per hour for
each customer class, output (i.e. total calling time made by all
users) and profit
levels.
- Calculate Telsave’s calling rate per hour, output (i.e. total
calling time made by all users) and profit levels if there is no
price
discrimination.
- Compare the results obtained in part a and part b. Explain
which pricing strategy Telsave should choose, and discuss whether
the consumers are better off under this strategy.