In: Operations Management
Mobile phone manufacturers largely distribute their products through service providers like T-Mobile and AT&T and not directly to the customer. Why do you believe this is so? Do you think this is the most efficient method?
Answer-
This is the most efficient method as it optimizes customer
contact and service.
Explanation:
The use of service providers such as the T-Mobile and AT&T to
distribute mobile phones is an effective strategy. This is mainly
done to ensure the desired customer service and demonstration is
done. The mobile phones are electronic gadgets and devices that
would need a demonstration on the consumers and availability of
other service parts and repair services in case of any faults. The
use of AT&T and the T-mobile in distribution would, therefore,
ensure the issues raised by the customer on the various products
and brands of the mobile phones can be addressed since they would
require some form of demonstration especially for more expensive
devices.
Adopting this approach is the most efficient method as it optimizes
customer contact and service. The mobile phone manufacturers are
therefore properly represented by the mobile phone service
providers such as the T-Mobile and AT&T. They perform the
various roles that would ensure the Customer relationship
management is optimized. The optimization of such strategies is key
to the marketing success of the mobile devices. The customers also
feel that their needs on the products and the repairs, as well as
warranties, are catered for.