Question

In: Operations Management

Mobile phone manufacturers largely distribute their products through service providers like T-Mobile and AT&T and not...

Mobile phone manufacturers largely distribute their products through service providers like T-Mobile and AT&T and not directly to the customer. Why do you believe this is so? Do you think this is the most efficient method?

Solutions

Expert Solution

Answer-

This is the most efficient method as it optimizes customer contact and service.
Explanation:
The use of service providers such as the T-Mobile and AT&T to distribute mobile phones is an effective strategy. This is mainly done to ensure the desired customer service and demonstration is done. The mobile phones are electronic gadgets and devices that would need a demonstration on the consumers and availability of other service parts and repair services in case of any faults. The use of AT&T and the T-mobile in distribution would, therefore, ensure the issues raised by the customer on the various products and brands of the mobile phones can be addressed since they would require some form of demonstration especially for more expensive devices.
Adopting this approach is the most efficient method as it optimizes customer contact and service. The mobile phone manufacturers are therefore properly represented by the mobile phone service providers such as the T-Mobile and AT&T. They perform the various roles that would ensure the Customer relationship management is optimized. The optimization of such strategies is key to the marketing success of the mobile devices. The customers also feel that their needs on the products and the repairs, as well as warranties, are catered for.


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