Question

In: Economics

Define each of the four Cs of marketing

Define each of the four Cs of marketing

Solutions

Expert Solution

The four C's of marketing are the following-

Consumers needs and wants, Cost to satisfy, Convenience to buy; and communication.

i) first C , consume wants and needs says that marketing should be done according to the wants and needs to consumers. What consumers need and want should be sold and marketed.

ii) Second C, cost to satisfy says that price is not the only cost the consumers pay for the product. There are other kinds of costs also involved like cost of traveling to buy the product, cost of conscience of buying the product,etc. The seller has to take these all cost incurred by consumers into account.

iii) Third C is the convenience to buy. Marketer should make it convenient for the consumers to buy the product. 24*7 buying facility over internet, places near to consumers' place, etc also should be taken care of.

iv) the fourth C is the communication. The seller should be well aware that communication should not be just one sided, i.e. sellers communicating their products, but should be two sided, i.e. consumers should also have the platform to give their reviews.


Related Solutions

Identify and define the four levels in the Global Marketing Experience Curve.
Identify and define the four levels in the Global Marketing Experience Curve.
four aspects of accounting and define and provide example of each
four aspects of accounting and define and provide example of each
Briefly discuss each of the four basic aspects of the marketing mix and how each interfaces...
Briefly discuss each of the four basic aspects of the marketing mix and how each interfaces with the logistics function. In your opinion, which component of the marketing mix represents the most important interface with logistics? Why?
Define relationship marketing and contrast it with mass marketing.
Define relationship marketing and contrast it with mass marketing.
MArketing: DIFFUSION OF INNOVATION: For each of the first four stages of the Diffusion of Innovation...
MArketing: DIFFUSION OF INNOVATION: For each of the first four stages of the Diffusion of Innovation Theory (Innovators, Early Adopters, Early Majority, Late Majority), choose one product/service that has been adopted by that consumer group. Then make one recommendation as to how the company can help move the product/service to the next stage or keep the product/service in the current stage in the case of Late Adopters. Deliverable: Two sentences for each of the 4 stages. Sentence one should explain...
Define Define (a)Negotiated transfer pricing method (b)Marketing based transfer pricing method Effect of each method on...
Define Define (a)Negotiated transfer pricing method (b)Marketing based transfer pricing method Effect of each method on the divisional performance
Define the four product markets with at least one example of each example. How is the...
Define the four product markets with at least one example of each example. How is the oligopoly market different from the other three types of market?
Define the four product markets with at least one example of each example. How is the...
Define the four product markets with at least one example of each example. How is the oligopoly market different from the other three types of market?
a. Define four different classes of mutual funds? Discuss the characteristics and risks of each of...
a. Define four different classes of mutual funds? Discuss the characteristics and risks of each of the four classes you defined. b. Discuss the different ways an investor can realize a return on a mutual fund investment.
Define four different types of mutual funds? Discuss the characteristics and risks of each of the...
Define four different types of mutual funds? Discuss the characteristics and risks of each of the four classes you defined.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT