Question

In: Accounting

Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small...

Sun Microsystems, is a manufacturer of mid-size computers, which are primarily used by medium and small businesses. Sun Microsystems’s product line currently consists of three models of mid-size computers. The following data are available regarding the models:

Model

Selling Price per Unit

Variable Cost per Unit

Demand/Year (units)

Model SMX1

$1,800

$1,000

2,500

Model SMX2

$2,700

$1,500

1,000

Model SMX3

$3,000

$2,000

800

Sun Microsystems is considering the addition of a fourth model to its line of mid-size computers.

This model, the SMX-4 would be sold for $4,000.  
The variable cost of this unit is 332
The demand for the new Model SMX4 is estimated to be 500 units per year.  
Forty percent (40%) of the new model’s unit sales are expected to come from other models already being manufactured by Sun Microsystems
20% of the cannibalized amount from Model SMX-1,
30% from Model SMX-2,
50% from Model SMX-3.
Sun Microsystems will incur a fixed cost of $300,000 to add the new model SMX-4 to its product line.

The president of Sun Microsystems will only fund projects which show a positive cash flow by the end of the first year of the project.   

Answer the following questions:

  1. 2) What is the contribution for the 3 original product (SMX1, SMX2, SMX3) prior to SMX4?
  2. 3) What is unit contribution for SMX-4
  3. 4) Based on the your analysis of the above data, should Sun Microsystems add the new Model SMX-4 to its line of mid-size computers?
  4. 5) Why (Support answer with detailed analysis of demand and contribution).

Solutions

Expert Solution

Sollution 2
contribution for the 3 original product (SMX1, SMX2, SMX3) prior to SMX4
Model Selling Price per Unit (a) Variable cost per Unit (b) Contribution per unit (c=a-b) Units (d) Total Conribution (e=c*d)
SMX1 $1,800.00 $1,000.00 $800.00 2500 $2,000,000.00
SMX2 $2,700.00 $1,500.00 $1,200.00 1000 $1,200,000.00
SMX3 $3,000.00 $2,000.00 $1,000.00 800 $800,000.00
$4,000,000.00
Sollution 3
Unit Contribution margin for SMX 4 =$4,000 - $332 =$3668 per unit
Sollution 4 & 5
Working Amount
Additional Contribution margin from sale of SMX 4 (A) 500*$3668 $1,834,000
Total unit sale loss of existing model 500*40% 200 units
Total Contribution margin lost (B)
Lost Contribution margin of SMX 1 200*20%*$800 $32,000
Lost Contribution margin of SMX 2 200*30%*$1200 $72,000
Lost Contribution margin of SMX 3 = 200*50%*$1000 $100,000
Total $204,000
Additional Fixed cost to add new model ( C) Given $300,000
Net Cash flow by end of 1st year of project (A-B-C) $1,330,000
Since the Net cash flow is positive hence the SMX 4 should be introduced

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