Question

For which of the following product categories would you expect consumers to be most likely to use price as a cue to quality: a plastic garbage can, an in-home electronic air cleaner, or a bottle of multiple vitamins? Explain your reasoning.

Answer 1

PLASTIC GARBAGE CAN: The category a plastic garbage can we expect consumers to be more likely to use price as a cue to quality as it can reduce the total expenditure effect of consumers. A plastic garbage can only uses for temporarily storing waste so consumers will not be considered about quality in respect of a plastic garbage can.

OTHER OPTIONS:

IN HOME ELECTRONIC AIR CLEANER:As it is an electronic item the consumer will be more concerned about the quality and their warranty and guarantee with unique features in the product(Electronic Air cleaner). As It is an household items consumer want to use and buy the product as per long term perspective so he will prefer quality over price. The consumer will be less price sensitive in case of in home electronic air cleaner.

BOTTLE OF MULTIPLE VITAMINS:As health is the most important factor in leading a peaceful life. A bottle of multiple vitamins will increase the health status of consumers and boost up their energy in performing day to day operations. As it is more unique product in comparison with in home electronic air cleaner and plastic garbage can consumer will be less price sensitive and prefer quality over price.

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