Question

Contemplate your decision process and find out more about someone else's.

First, think about your own purchasing decision process:

Picture yourself sitting in a chair with a cup of coffee (or tea, or whatever you fancy).

You are feeling smug and happy because you just bought a product that you have wanted for a long time.

Consider the decision process by which you came to make your purchase.

Consider factors such as when you first became aware of the product, what about the product interests you, how you compared the product to competing products, how they made your final decision, etc.

Next, interview a friend, family member, or colleague about a recent purchase that they made.

You are encouraged to pick someone who has different tastes than you and who recently purchased a different product, preferably one in which you are not interested.

Ask them about how they became aware of the product, what about the product interests them, how they compared the product to competing products, how they made their final decision, etc.

Answer 1

My Decision Process:

I bought Microsoft surface pro 4. I was browsing amazon for my regular stationary products. Then , there was an advertisment by them that the price has been slashed approximately 30%. I was following this product since the day of it's release because of the amazing features it has. But, I like the weight and premium feel of the product more out of its all all the features. I compared this products with other premium laptops like hp pavillion 360 and Dell x360 series. But, this product had an edge over it's weight and it's portability. All these factors finally got forced me to buy after it came under my budget. Since, the budget was only problem the very beginning. so, as soon as I saw the discount, i ordered that product.

My relative's decision process:

I bought a Double door refrigerator. I first thought of it 3 months ago because I called my parents to live with me. And then, the single door refrigerator started to not fit the need of this 8 sized family. So, since then I started saving something to buy. And, finally I was able to buy yesterday. I had the other choices from other brands like Samsung, whirlpool, but I found LG best because they were providing 2 extra year of warranty.