In: Finance
Ace Products recognizes that its new Product 8 will compete with its existing Product 7. Ace Products estimates a 23% cannibalization rate. Ace Products sells Product 7 for $60 each, with variable cost of $32.60. Ace expects to price the new Product 8 at $75 each, with variable cost of $49.91 per unit. Calculate weighted contribution margin for the new Product 8. Rounding: penny.
MARKETING METRICS IS THE SUBJECT OF THE QUESTION.
Particulars | Amount |
Product 7: | |
Sales price | 60.00 |
Less: variable cost | (32.60) |
Contribution per unit | 27.40 |
× cannibalization rate | 23% |
Contribution lost per unit of unit 8 sold | 6.30 |
Product 8: | |
Sales price | 75.00 |
Less: | |
Variable cost | (49.91) |
Product 7 contribution lost | (6.30) |
Weighted contribution per unit | 18.79 |
Answer is 18.79
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