Question
In: Finance
In a marketing context, Market Penetration means: developing new markets for existing products developing new products...
In a marketing context, Market Penetration means:
developing new markets for existing products
developing new products for existing markets
increasing sales of existing products in existing markets
developing new products for new markets
Solutions
Expert Solution
| Market penetration is a marketing strategy where | ||||
| the company tries to increase market share of | ||||
| an existing product or service. | ||||
| In a marketing context, Market Penetration means: | ||||
| developing new markets for existing products | ||||
jeff jeffy answered 2 years agoRelated Solutions
otorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
otorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows:
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
1,800,000
$
1,980,000
$
2,070,000
$
2,160,000
$
2,250,000
Cash
$
50,000
$
65,000
$
48,000
$
40,000
$
30,000
Accounts receivable, net
300,000
345,000
405,000
510,000
570,000
Inventory
600,000...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows:
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
4,601,270
$
4,897,930
$
5,118,700
$
5,510,220
$
5,778,750
Cash
$
88,540
$
97,890
$
94,214
$
78,232
$
77,351
Accounts receivable, net
418,193
419,393
437,761
515,351
576,719
Inventory
801,902...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows: Year 1 Year
2 Year 3 Year 4 Year 5 Sales $ 4,519,650 $ 4,743,420 $ 4,986,130 $
5,404,630 $ 5,644,150 Cash $ 83,903 $ 94,914 $ 91,997 $ 79,973 $
72,599 Accounts receivable, net 403,668 425,131 432,904 506,860
563,814 Inventory 818,643...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows:
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
4,504,310
$
4,838,440
$
5,003,570
$
5,532,780
$
5,644,610
Cash
$
87,574
$
96,953
$
86,589
$
88,508
$
80,997
Accounts receivable, net
418,154
435,330
443,074
510,098
562,711
Inventory
815,081...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows: Year 1 Year
2 Year 3 Year 4 Year 5 Sales $ 4,500,090 $ 4,903,310 $ 5,148,110 $
5,529,910 $ 5,632,260 Cash $ 88,312 $ 103,640 $ 102,980 $ 86,199 $
83,505 Accounts receivable, net 404,988 431,050 442,486 500,081
567,716 Inventory 804,331...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows: Year 1 Year
2 Year 3 Year 4 Year 5 Sales $ 4,500,090 $ 4,903,310 $ 5,148,110 $
5,529,910 $ 5,632,260 Cash $ 88,312 $ 103,640 $ 102,980 $ 86,199 $
83,505 Accounts receivable, net 404,988 431,050 442,486 500,081
567,716 Inventory 804,331...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales have been reported
as follows over the last five years (Year 5 is the most recent
year):
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
4,515,380
$
4,822,420
$
5,076,200
$
5,452,070
$
5,729,200
Cash
$
86,992
$
95,104
$
103,580
$
80,327
$
75,778
Accounts receivable, net...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows:
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
4,538,620
$
4,810,420
$
5,059,140
$
5,531,590
$
5,664,970
Cash
$
86,561
$
90,131
$
89,470
$
75,324
$
77,867
Accounts
receivable, net
404,243
422,030
432,018
511,505
573,091
Inventory
818,757...
Rotorua Products, Ltd., of New Zealand markets agricultural products for the burgeoning Asian consumer market. The...
Rotorua Products, Ltd., of New Zealand markets agricultural
products for the burgeoning Asian consumer market. The company’s
current assets, current liabilities, and sales over the last five
years (Year 5 is the most recent year) are as follows:
Year 1
Year 2
Year 3
Year 4
Year 5
Sales
$
4,509,210
$
4,902,100
$
4,979,250
$
5,457,960
$
5,801,230
Cash
$
92,620
$
92,634
$
94,024
$
72,295
$
72,696
Accounts receivable, net
400,363
425,222
449,526
498,920
563,527
Inventory
817,045...
Give an example for market segmentation for a new company developing either products for cats or...
Give an example for market segmentation for a new company
developing either products for cats or clothing for bicycle
riders.
What are some good ways to identify new market or product
opportunities?
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