Question

of all the international marketing blunders. which is the worst? And as a matketing manager how what would you do to immediately correct the negative affects from an international marketing blunder?

Answer 1

There have been various and innumerable amount of international blunders that have taken place in the era of Globalisation. In such times, where multinationals and big corporations are desperately looking to gain access to markets in order to expand their business, create brand awareness and especially to earn profits, some avoidable mishaps and blunders occur.
Some types of international blunders include Translation blunder, Cultural blunder and being inappropriate blunder and choosing celebrity for brand awareness blunders  etc. All these international marketing mishaps have the potential to deviate the goal of positive brand awareness to creating brand hatred in many markets and possibly affect profitability and could even force the firms to exit the markets.
Out of all the international marketing, the worst blunder is the

Cultural blunder

This type of blunder happens when an international business firm fails to acknowledge the cross cultural differences it might have to face while getting access to a foreign markets. Actually, this kind of blunder is one of the most common and it keeps on happening. Many examples include:
1) An advertising mishap by Yellow pages about the Korean dish bibimpap made twitter and other social media running on hot fuel when it portrayed noodles on the ad when it was a rice dish.
2) Although Tesco store had good intentions when it wanted to wish its Muslim customers "a happy and blessed Ramadhan", but it didn't clearly research about the food these people prefer. *It was potato chips with bacon flavour* when Muslims are forbidden to eat pork.
3) An ad by the company Proctor and Gamble in Japan created a huge scene when several complaints were made on the reasons of invasion of privacy and cultural inappropriateness.It featured a woman taking a bath and her dutiful husband giving her a massage alongside. Sure in the European market, it was no big deal, but in Japan it counted as a blunder.

Correction
As a marketing manager, one should
1) A thorough Research should be carried out about the market the product or the service is introduced into.
2) Scope for learning the culture should be introduced in the marketing team along business. In this case, hiring the natives should come in handy.
3) Most importantly, all culture should be given the respect that they deserve.