Question

How does international marketing differ from domestic marketing?

Answer 1

Domestic marketing

When the production, promotion, distribution, and sale of goods and services is done in domestic market .the rules and regulations are made and implement by local, regional or national authorities. Domestic marketing consider local level requirements during marketing like : environment clearance, purchasing power of people and access or logistics support , domestic taxation , use of local currency etc.

international market

when the production, promotion, distribution, and sale of goods and services is done at international level or global market.international marketing consider wto rule and regulations related to trade barrier. During this marketing phytosnitary and sanitary compliance must be meet by traders goods and services. It have to deal with custom duties ,international law related to sea , different type of agreement of trade (RTA, FTA etc. ),forex reserve also keep in consideration. Relationship status with countries and their market size , ppp of the country and barrier in entry also keep in mind.