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In: Operations Management

if you are the marketing manager at Hanson international academy. write a brief description of your...

if you are the marketing manager at Hanson international academy. write a brief description of your advertising objective, what type of budge will you use, what is the advertising strategy and, message strategy

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Expert Solution

As a marketing manager at Hanson , i will first analyze the trends of current market practices in educational services industry. Some faster growing global educational markets like China, India, Africa and online learning space will be targeted through various interventions.

We shall make a campaign online and on social media platforms where we shall propose earn , learn and get professional accreditation as well . We shall have to frame our educational programs and services for all age groups in online platforms. In offline campus programs, we shall attract international students with scholarship and part time earning opportunities in industry of their choices. It will boost our success and value delivery of education.

We shall focus on delivering value and professional education as well.

At a time of Covid19, we shall promote our services through online designing of new course. A regular contest will be organized in the form of online quizzes and tests. It will give students and learners cashbacks and discounts in tuition, and other fees of the courses. This will be my budge to attract young age and new learners to our online portal for learn various courses.

Industry experts on various subjects area will be invited to guide students . It will offer us huge support.


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