1- Choose one of the major credit card companies, e.g., Citi,
Chase, Capital One, etc. How does your chosen bank use its variety
of credit card programs to build relationships with the right
customers? Provide at least one specific example in your
response.
2- Based on your choice in Questions 1, what are the main
variables your chosen bank has focused on to segment its markets?
Which of the segmentation variables do you like the most?
3- Now, based on...