Question

Domino’s Company Value Chain (Describe as much as possible using the information you gather from each value chain activity)

Answer 1

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold.

The company discontinues the 30-minute guarantee and re-emphasizes the Total Satisfaction Guarantee: If for any reason you are dissatisfied with your Domino's Pizza dining experience, we will remake your pizza or refund your money.1994 * Buffalo Wings are rolled out in all U.S. stores.1995 * Domino's Pizza International opens its 1,000th store. * First store opens on African continent, in Cairo, Egypt. >>>>1996 * Domino's launches its website (www.dominos.com). * Domino's rolls out flavored crusts, for limited-time-only promotions, nationally for the first time in company history. * The company reaches record sales of $2.8 billion system-wide in 1996.1997 * Domino's Pizza opens its 1,500th store outside the United States, opening seven stores in one day on five continents simultaneously. * Domino's Pizza launches a campaign to update the company logo and store interiors with brighter colors and a newer look.1998 * Domino's launches another industry innovation, Domino's HeatWave®, a hot bag using patented technology that keeps pizza oven-hot to the customer's door.