Product Differentiating and Value
Proposition
Pick one of the target audience, imagine or make
up a benefit, then come up with a slogan or your value proposition
(keep it simple)
Target audience for our local bakery & breakfast
restaurant
Imagine or make up a benefit
Value proposition or slogan
Local Businesses
Retirees
Time starved professionals
Low income families
Healthy eaters
Donut Eaters
Features and perceptions for our local bakery &
breakfast restaurant
Identify our competitor’s (IHop, Tim Horton, Dunkin Donuts)...