A bookstore:
- For a bookstore, the best marketing communication strategy
would be to use a combination strategy of both advertising and
sales promotions, as a traditional book store needs to increase the
number of visitors to its store they can use the method of targeted
advertising to suppose college students who need to purchase books
for their academic requirements, for this the bookstore can
advertise using social media websites and apps or it can use the
print advertising methods to target the audience it wants to cater
towards.
- Advertising plays a very crucial role in identifying the right
audience and to measure advertising strategies against the sales
revenue to measure advertising performance.
- Also, sales promotion is recommended for the bookstore in order
to increase the number of visitors initially who will be attracted
to the book store by the sales promotions which can be in the form
of discount coupons, remember the best marketing strategy is low
cost.
An all-inclusive resort hotel:
- The best all-inclusive hotels and resorts should use the
marketing tools of advertising as they need to advertise their
services to a suitable audience, they can expand their reach by
launching suitable advertising campaigns which will ultimately
expand their reach to the market.
A university
- A university should use PR or public relations in order to
establish a positive image of the university, the university needs
to establish a positive reputation in the world and hence the best
way should be PR.
A company that produces organic snacks:
- Here also both a mix of advertising and sales promotion are
required, advertising to increase brand awareness reach and sales
promotions in order to increase the revenue of the company by
increasing sales.
A sports equipment company
- A Sports Equipment company should use advertising in order to
expand its reach among the targeted audience as to influcen future
sales , here the motive is not to only increase revenue but to
esatblush a brand name and a brand recall for the firm and hence
the best way should be advertising.