Question

Only doing a research for this company and answer theses questions and should include all the references that you used.

Who are the competitors??
Perform SWOT analysis

Conduct an in depth analysis of new market factors

Such as Culutre
Legal
Economic

Ab Ovo confectionary company.

Answer 1

When you’re evaluating your competition, you need to determine who they are. Otherwise, you could be overwhelmed. Focus only on your direct competitors, those businesses who generally operate in your same geographic area and offer a product or service that could be a substitute for your own product or service.

Once you have a list of your direct competition, look at their products or services, their sales process, and their marketing efforts.

When you’re assessing their products or services, look at their complete line and compare their quality to your quality. Pay attention to how often they hold sales, what their ideal customer looks like, and how much of the market share they hold.

Look at their sales process and the channels they’re selling through. Try to find out how involved their sales staff is. This is also a great time to find out why consumers are not purchasing from your competitors or why they ended a relationship with those companies.

When you’re evaluating your competition’s marketing efforts, review their website, social media pages, and their online and offline advertising campaigns. Look at how often they’re blogging or posting to social media and how often they change their ad messaging. You’ll also want to look at what they’re doing to drive more engagement with their brand.