Question

In order to achieve your vision and your goals, you will need objectives (outcomes for your marketing team). List three marketing objectives that you want your marketing team to accomplish for your company. Be concise, we do not need an academic paper and discussion, only that the objectives be clearly understand. You do not have to know how you are going to achieve those goals at this point, only that you want them done somehow.

You should work as much as possible for your objectives to help you achieve your vision and mission.

Objective could include for example:

Identify and target at least one new marker segment

Create messaging for our target segment

Increase leads by 10%

Build brand awareness.

Grow market share by 4%

Launch new products or services.

Enter new markets internationally or locally.

Increase customer engagement on social media

Develop pricing strategy

Answer 1

Three marketing objectives-

1-Identify and target at least one new marker segment-

three steps to follow when identifying your market:

• Identify Why A Customer Would Want To Buy Your Product/Service for example- my company would provide the lower price products compared to its competitors with added benefits like free gifts.
• Segment Your Overall Market based on factors like demographic, geographic, psychographic etc.
• Research Your Market by survey, interview, observation. census reports etc.

For example, if a toothpaste has a stain-removing formula, that’s a feature. The benefit to the customer, however, is whiter teeth.

2- Build brand awareness-

Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers.

Our marketing team can use social media to post about our products and services because social media is the platform where things goes viral in seconds.

Use celebrity influence to attract the consumers and increase the brand awareness. this can be done in TV commercials, ad placement in series or movies.

3-Develop pricing strategy-

Understanding how to develop a pricing strategy is not only one of the important parts of creating a successful business, it’s quite possibly the most important. Pricing strategy has the clearest direct impact on revenue and your bottom line, and it’s the ultimate reflection of the value your company offers through its products and customer service.

Our market team can help to build the pricing strategy by UNDERSTAND OUR BUYER PERSONAS, SURVEY AND TALK WITH YOUR CUSTOMERS,ANALYZE THE DATA AND PICK OUR PRICES AND PACKAGES,COMMUNICATE VALUE TO YOUR CUSTOMERS and CREATE THE RIGHT, PROFIT FOCUSED CULTURE.

In our pricing strategy we would put customer first to achieve a excellent pricing strategy. Like low prices strategy.