Question

The best place in a SWOT analysis to list a highly competent workforce is _____.

- internal weaknesses

- internal opportunities

- external threats

- internal strengths

- external opportunities

Which of the following is true of utility?

A- Utility is defined as a ratio of benefits to costs, as viewed from the eyes of the beholder.

B- Place utility is created when the firm converts raw materials into finished products that are desired by the market.

C- Form utility is created when products are available to customers at a convenient location.

D- The three utilities—form, price, and ownership—are created by marketing.

E- The four major kinds of utility are form, time, place, and ownership.

A benefit is some type of utility that a company and its products provide for customers.

- True

- False

Which of the following competitive forces is NOT addressed directly by Michael Porter?

A - Relative power of other stakeholders

B - Rivalry among existing firms

C - Threat of new entrants

D - Bargaining power of suppliers

E - Threat of substitute products

Answer 1

1. Internal strengths

This is considered as a strength that will help the organization achieve it's goals.

2. E- The four major kinds of utility are form, time, place, and ownership.

These four kinds make up the utility marketing model.

3. True

It is an aspect that provides customers with their requirements.

4. A. Relative power of other stakeholders.