In: Operations Management
6. The American Red Cross created a series of advertisements
encouraging viewers to donate blood. After viewing the
advertisement, Amanda went to the local Red Cross office and
donated a pint of blood. Afterwards, Amanda returned home feeling
satisfied that she had performed a good deed. Was this a marketing
exchange?
A. No, because the Red Cross is non-profit organization.
B. Yes, because the Red Cross ran an advertisement.
C. Yes, because the donated blood was exchanged for a feeling of
satisfaction.
D. No, because no money was exchanged.
E. No, because the Red Cross did not provide Amanda with a
product.
7. The __________ department of an organization works closely
with a network of other departments and employees to help provide
the customer-satisfying products required for the organization to
survive and prosper.
A. purchasing
B. marketing
C. human resources
D. accounting
E. information systems
8. The text explains that the two central concerns of marketing
are
A. market share and customer satisfaction.
B. discovering and satisfying needs.
C. promotion and sales.
D. maximizing an organization's sales and products.
E. needs and wants.
9. Cara has had her current cell phone for 1 year. She saw the
iPhone and decided it was perfect for her. The ads she read in
magazines and saw on TV pointed out the terrific advantages of the
iPhone over her current phone. Based on this information Cara most
likely has a __________ for the iPhone.
A. requirement
B. value
C. idea
D. use
E. want
10. The term market is best defined as
A. people with a need and a want for a product.
B. organizations with the need and desire for a product.
C. organizations with products that satisfy people's needs and
wants.
D. people with the desire and ability to buy a specific
product.
E. people with the desire and the need for a product.
6. C. Yes, because the donated blood was exchanged for a feeling of satisfaction is the statement which would best suit in this case.
7. B. Marketing is the department of an organization which works closely with a network of other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.
8. B. Discovering and satisfying needs are the two central concerns of marketing.
9. E. Want is something which Cara most likely has for the iPhone.
10. D. People with the desire and ability to buy a specific product can be said about the term market.