Question

1 Pick three products to analyze. Pick three products to analyze and write your introduction to the paper. Picture yourself as a product analyst working in a consulting firm. Your job is to evaluate where various products are on the product life cycle curve . Pick three products with the following characteristics:

Product 1 - has been around forever with little change

Product 2 - released relatively recently, perhaps in the last 2-3 years

Product 3 - released very recently, in the last 2-3 months You must pick products from three different industries (for example, they cannot all come from high tech/computer sector). As an introduction to your paper, describe each of the three products, including details about how long each product has been available in the market.

Step 2 Analyze how the characteristics of the target audience affect the marketing of the three products. Analyze how the characteristics of the target audience affect the marketing of the three products, and speculate on the products' adoption rates and processes. For each product write at least a couple of paragraphs describing the characteristics of who the product is targeted for . Be sure to state your reasons clearly. How do the characteristics of the target market affect the marketing efforts? Consider and describe the characteristics of the product and the type of person for whom it is targeted for at its particular point in the product life cycle. Next, explain how the characteristics of the target market change as the product moves through the life cycle. Explain what you believe the adoption rates would be. (This does not have to be quantifiable information.)

Step 3 Summarize your findings. Be sure to state your points clearly and concisel

Answer 1

Step 1: Choose the different products and their introduction.

Product 1: Adidas sports shoes

The Adidas sports shoes are the best sports shoes for men and women buys online and use in day to day use of sports persons. this is the product which is long lasting for the wide variety of uses. it has a good move in the product life cycle. it is the product brand standing with early 80s and 90s.

Product 2: Redmi mobiles

The Xiaomi is one of leading brand in the mobile phone sectors. They providing very featured product in very less costly. they offer different unique features in their product to people to become growth in Telecom industry. They have good image in the recent years  

Product 3: Unibic biscuits

Unibic cookie are introduce the different biscuits for the different customers. They are recently joined in the market and have good growth in the product life cycle. they provide different cookies in different flavor. they provide unique flavor in biscuits.

step 2: Target audience

Product 1: Adidas mainly focused on the people who are in sports related area. The people from the running athletic are also purchase the product. they have good growth in the sports area. they offer running shoes for the people who are gone for jogging.

product 2: The Redmi mobiles are mainly focused on the youth generations who use the mobile phones for two to three years. They provide good features that also like the young generations. they provide good featured product in less cost.

Product 3: They mostly focus on the children's and youth people. they provide different flavor like chocolate, cream, and cashew nut. they have good growth in food industries. Targeted audience is also the children and young generation who most like the different flavor of biscuits.

Step 3: summarize the product

product 1: Adidas is a fastest moving company in the sports wear. they have good products in the sports industry. they offer the different premium products to consumer in sports industry. good quality products. it is very easy and flexible to all sports mans. the good quality material is used to create the product

Product 2: Redmi is now market leader in mobile phone industry they offer different featured phones for the youngsters. The no one mobile brands in India. They offer the featured phones in less costly. high featured camera and music is their unique feature. products available below 10000.

Product 3: Unibic cookies are leading food industry brand they offer different flavored biscuits to the consumer.the main goal of industry to provide supreme foods to customers like children and young stars. company which based on the Banglore. Biscuits are with chocolate flavor is their unique product.