Question

1. John & Bauer Inc., manufacturers of health drugs, are the manufacturers of a painkiller called JB Revive. The painkiller is unique as it contains calcium, and it is quite unlike any other pain killer in the market. The addition of calcium led to an increase in sales of the medicine as well. In this scenario, the addition of calcium gives the company a:

   		market engagement.
   		cross-merchandising opportunity.
   		competitive advantage.
   		marketing assimilation.
   		competitive index.

2.

Brand identity is best defined as:

		a method of defining the percentage of loyal, impulsive, and need-based customers for a particular product.
		the process of taking the help of commercial market research agents to conduct a thorough market research before entering a market with unique products.
		a combination of the name, logo, symbols, design, packaging, and image of associations held by consumers.
		the process of creating new product lines within a company to expand and develop the company's product portfolio.
		a combination of print, guerilla, broadcast, and outdoor advertising to promote a company's products.

Answer 1

1. Competitive advantage

2. a  combination of the name, logo, symbols, design, packaging, and image of associations held by consumers.

Brand identity is a combination of factors including the name, logo, symbols, design, packaging, image of association held by consumers then they think of the brand and performance of a product or service. It is the entire spectrum of consumers' awareness, knowledge and image of the brand and the holding company.