Question

In: Operations Management

Todd's Direct, a major TV sales chain headquartered in New​ Orleans, is about to open its...

Todd's Direct, a major TV sales chain headquartered in New​ Orleans, is about to open its first outlet in​ Mobile, Alabama, and wants to select a site that will place the new outlet in the center of​ Mobile's population base. Todd examines the seven census tracts in​ Mobile, plots the coordinates of the center of each from a​ map, and looks up the population base in each to use as a weighting. The information gathered appears in the following table.

Census Tract

Population in Census Tract

​X, Y Map Coordinates

101

1,800

​(26​,46​)

102

4,800

​(25​,25​)

103

9,500

​(52​,48​)

104

6,800

​(50​,18​)

105

10,400

​(84​,48​)

106

18,000

​(70​,22​)

107

14,000

​(96​,22​)

​a) The​ center-of-gravity coordinates for the location of the proposed outlet in​ Mobile, Alabama should​ be:

x​ = ___ ​(round your response to two decimal​ places).

y​ = ___ ​(round your response to two decimal​ places

​b) Census tracts 103 and 105 are each projected to grow by 30​% in the next year. The new​ center-of-gravity coordinates for the location of the proposed outlet in​ Mobile, Alabama should​ be:

x​ = ____ ​(round your response to two decimal​ places).

y​ = ____ ​(round your response to two decimal​ places).

Solutions

Expert Solution

TRACT

LOCATION X

LOCATION Y

POPULATION

1

26

46

1800

2

25

25

4800

3

52

48

9500

4

50

18

6800

5

84

48

10400

6

70

22

18000

7

96

22

14000


1. X = SUM(X(i) * V(i)) / SUM(V(i))

(26*1800) + (25*4800) + (52*9500) + (50*6800) + (84*10400) + (70*18000) + (96*14000) / (1800 + 4800 + 9500 + 6800 + 10400 + 18000 + 14000) = 68.58

Y = SUM(Y(i) * V(i)) / SUM(Y(i))

(46*1800) + (25*4800) + (48*9500) + (18*6800) + (48*10400) + (22*18000) + (22*14000) / (1800 + 4800 + 9500 + 6800 + 10400 + 18000 + 14000) = 30.39


LOCATION = XBAR, YBAR = 68.58, 30.39

2.


TRACT

LOCATION X

LOCATION Y

POPULATION

1

26

46

1800

2

25

25

4800

3

52

48

12350

4

50

18

6800

5

84

48

13520

6

70

22

18000

7

96

22

14000

X = SUM(X(i) * V(i)) / SUM(V(i))

(26*1800) + (25*4800) + (52*12350) + (50*6800) + (84*13520) + (70*18000) + (96*14000) / (1800 + 4800 + 12350 + 6800 + 13520 + 18000 + 14000) = 68.59

Y = SUM(Y(i) * V(i)) / SUM(Y(i))

(46*1800) + (25*4800) + (48*12350) + (18*6800) + (48*13520) + (22*18000) + (22*14000) / (1800 + 4800 + 12350 + 6800 + 13520 + 18000 + 14000) = 31.86


LOCATION = XBAR, YBAR = 68.59, 31.86


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