In: Economics
"How do SMIS increase Social Capital?"
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Progressive organizations today maintain a presence on Facebook
, LinkedIn , Twitter and perhaps other sites. They include links to
their social networking presence on their websites and make it easy
to leave comments to customers and interested parties.
Using social networking to increase the number of relationships: If
you're a social network influencer, your opinion can force a change
in behavior and beliefs of others.
Use social networks to improve the strength of relationships: The
strength of a relationship to an organization is like the
possibility that the other person in the relationship will do
anything for the organization to gain.
Social capital 's value is determined by the number of relationships in a social network, the strength of those relationships, and the resources controlled by the related ones. Using social networks to connect with those with more resources: social capital 's value measurement is the value of the resources controlled by those in relationships.