What went wrong in the following circumstances? DEWEY DEFEATS TRUMAN!!! Coca-Cola introduces the 2-liter bottle in...

What went wrong in the following circumstances?

DEWEY DEFEATS TRUMAN!!!

Coca-Cola introduces the 2-liter bottle in Europe

Research each event, and determine what, if any, market research blunders occurred, why, and what could have been done to avoid them.

Identify a circumstance where a similar blunder could occur today.

Expert Solution

Dewey defeats truman was itself a wrong banner which was a headline on the Chicago Daily Tribunal front page.In the year 1948,on November 3rs,was the day when United States president Harry S.Truman won a sad victory over New York republican Thomas E.
Regular Coke which originally comes from Europe taste different than other places as they use nornal sugar instead of high fructose content corn syrup.cocacola uses different ways of marketing like television, media hoarding advertising etc.Cocacola faced a huge disaster when its formula was changed.Many customers left the use of coca-cola.The new coke advertisement was a marketing strategy framed to rise the sales of coca-cola.Cuba and North Korea are the 2 countries where coca cola is banned since 1962 and 1950 respectively.Marcedonia has the best Coca-Cola factory.cocacola drink has coca leaf as its ingredient and kola fruits as flavour.Hence it is also called Coke.

Rahul Sunny answered 2 years ago

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