Question

In: Operations Management

Where are coca cola concentrate manufactured in the world, and what are the reasons?

Where are coca cola concentrate manufactured in the world, and what are the reasons?

Solutions

Expert Solution

Coca-cola concentrate is manufactured in only a few locations around the world, one of the vaults is in Atlanta. The reason for coca cola being such a successful company lies in two important aspects:-

  • The secretly guarded formula for making the syrup(the concentrate) which has been a secret for over many decades now, the formula is touted to be known to only 3 people explicitly , apart from that even the people who manufacture the mix only have access to limited information like, Mix contents of Bag X with Y when the temperature is such and such. The secret for coca cola is considered one of the best-kept secret in the world, kept a secret for 125 years now.
  • The way it marketed the product and developed its distribution network played a vital role in the success of Coca-Cola. the distribution is so dense that there are only two countries in the world where Coca-Cola is not available i.e North Korea and Cuba. The word coke is also the second most recognized word in the world after "O.K".

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