Question

Choose a foreign country anywhere in the world OTHER THAN CHINA. You have been assigned by your boss to research everything you can find that your organization would need to know in order to begin marketing a product or service in your chosen country. Below is a list of relevant areas about which we need to know. If you think of additional topics, you're a great employee! The more complete and comprehensive your findings, the more points you earn.

1. trade surplus/deficit, gross domestic product, gross national income, monetary exchange rate

2. political structure

3. geographic (climate, physical characteristics, locational relationship to other countries etc.

4. population demographics and growth rates

5. Holstede's cultural dimensions

6. infrastructure and technological capabilities

7. government tariffs, quotas, trade agreements, and taxation

8. religion(s)

9. language and literacy rates

10. labor availability, costs, skills etc.

Answer 1

I will choose India as a new market opportunity to invest and market our product, India being a developing country with all resources are favorable and very growing and expanding economy. The ponit wise study of the Country is placed below:

1. Trade surplus/deficit, gross domestic product, gross national income, monetary exchange rate: The Trade deficit of India is about 2.10 percent of country GDP. in the year 2018-19, The annual GDP growth rate of India is about 3.10 percent in first quarter of 2020. The last year GDP was 2800 million USD. The GNP was 14522931 INR Tens Of Million in 2019 which was higher than previous year. The country is one of the fastest growing economy of Asia with many factors favoring immense growth opportunities and high economic growth.

2. Political Structure :India being a democratic country chooses its government in every five years.The present government is ruling party of BJP in India from last two terms i.e.. 2014 onwards and more focused on development of country. The political environment in the country is now favorable and stable.

3. Geographic (climate, physical characteristics, locational relationship to other countries: The country has very diversified geographical conditions at every region. The climate is different at different parts of country. The investment opportunities are different at every state of country. The country faces borders with China,Pakistan,Bhutan,Nepal and Afghanistan. The only challenge is with the Pakistan border where the conditions are not good, Other parts of the country is peaceful and have good and healthy environment.

4. Population demographics and growth rates: The country has almost one fifth of the country population and is growing at 1% every year. The present population is about 130 crores. The best part is that about 65% of population is below 35 years of age and have huge opportunity for products and services.

5. Hofstede's cultural dimensions: This is as follows: Power distance score is 77, individualism is 48, Masculinity is 56,Uncertainty avoidance is 40,Long term orientation is 51 and indulgence is 26.

6. Infrastructure and technological capabilities: India being developing country that Infrastructure is found to be good in tier 1 cities or state capitals. There are few major cities with high level of infrastructure are Mumbai, Delhi, Chennai, Kolkata, Hyderabad and Banglore.India is ranked at 44 out of 167 countries in terms of infrastructure development.

7. Government tariffs, quotas, trade agreements, and taxation: The Tax structure of country is very complex and have many layers of taxes and that keep on changing according to State. Presently the Country is in process of uniform tax code named GST which is standard across country. The government tariffs and trade agreement are flexible and inviting at most of the Industry. The country is favoring many trade policies and procedures.

8. Religion(s) : The country is dominantly Hindu country with around 80 % population is Hindu.The country is open to all religions and free for any religion. There is no boundation or restriction according to any religious practice or rituals.

9. language and literacy rates: The country has 22 official language but the top three language spoken are Hindi, English and Bengali. The country is mostly on English language and is very common across India. The literacy rate is around 74% which is growing year on year.

10. labor availability, costs, skills: The Indian labour market is spread in three different segments Agriculture, formal and informal.The country is rich in young population with highly skill manpower at an affordable and economical cost. The skill development in the country is growing very fast and education system is very growing and effective in the region.

From all the above parameters it is observed and we can say there are immense opportunities in the country and we can invest in India anytime.