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Launching Mobile Financial Services in Myanmar: The Case of Ooredoo

Launching Mobile Financial Services in Myanmar: The Case of Ooredoo

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In Myanmar, Ooredoo has launched its mobile money financial services market which was provided by MoreMagic (Oberthur) technology.M-Pitesan that enables mobile phone users to enjoy instant money transfers and efficient payments via their feature phone or smartphones.A secure and reliable solution, M-Pitesan combines state-of-the art technology, advanced customer security features, easy access and dedicated 24/7 customer support for mobile users. In the near future Ooredoo plans to launch further developments of the service to include QR code payments for goods and services, and bill payments for utilities and municipal services.

M-Pitesan enables secure money transfers between Myanmar mobile numbers through a dedicated mobile wallet for Ooredoo customers or an Ooredoo store for non-registered users. In addition, M-Pitesan is the only mobile money service provider in Myanmar that offers real-time tracking between user bank accounts (CB Bank) and the mobile wallet, allowing customers to enjoy seamless wallet to bank deposits.

But there are challenges launching Mobile Services in Myanmar like, building trust in financial services, building a mobile money ecosystem from the ground up,developing strong agent networks,ensuring interoperability.These issues should be solved to success in Myanmar.

Rahul Sunny answered 2 years ago
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