Question

A major smartphone manufacturer is launching the newest version of its mobile phone. The company has media advertising planned already, but it is considering complementing it with a public relations (PR) campaign. Discuss the target audience, the objectives, and the advantages of a PR campaign? 600 words

A major smartphone manufacturer is launching the newest version of its mobile phone. The company has media advertising planned already, but it is considering complementing it with a public relations (PR) campaign. Discuss the target audience, the objectives, and the advantages of a PR campaign?600 words

Answer 1

A public relations campaign refers to a series of activities that are planned in advance which is relating to a specific goal. It has three main objectives like identifying an objective, finding the message that will help achieve that objective and communicate that message to appropriate that audience. As per the scenario under consideration which refers to a smartphone manufacturing company, the following ideas can be discussed

Target Audience

                                As discussed earlier, the company under consideration refers to a smartphone manufacturing unit and hence the following can be potential target audiences

· College students who are most likely to use the smartphones in the near future

· Business professionals who are currently not using the smartphone applications so as to convince them that using these could help them in improving their business opportunities

· Working people who can use the smartphone to better their working atmosphere

· Aged people who can utilize the phone to do transactions from home

Objectives of the Public Relations campaign

                              As the Public relations refers to the various methods that the company uses to disseminate messages about the products, services and overall images to the customer, employees, stockholders etc..it should make the public think positively about the company and its objectives. The following may be considered as the objectives of Public Relations campaign

· It should lessen the gap between how an organization sees itself and how others outside the organization perceives it

· It should create, maintain and protect the organizations’ reputation, enhance its prestige and present a favorable image.

· It should create a goodwill for the organization involving functions like employee relations, stockholder and investor relations

· It should educate certain audience about many new things that are relevant to the organization including business, new legislation and how to use a particular product

· It should help overcome the misconceptions and prejudices of the customer about the products

· Raise awareness about the product among the customers

· Generate interest for the product by including various novel strategies

· Provide information and create an urge to demand the product

Advantages of the Public Relations campaign

                                   A Public relation campaign always brings in various advantages to the company. The following may be treated as the major advantages of a public relations campaign

· Enhancing media relationships

· Improved relations with employees

· Better engagement with the community

· Improving ties with the industry

· Strengthening ties with government bodies and officials

· Crisis management