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In: Economics

Business ethics are essential to our democratic society. Sampling is essential to understanding the "population" we...

Business ethics are essential to our democratic society. Sampling is essential to understanding the "population" we are interested in. Look at today's news and find a statistical survey reported that is related to marketing and/or politics. Note is the article details how the sample was taken. Think about how the reported results might be influenced by the sample.

Now post a comment: Why is the need for very careful selection of the sample so important? Why does that underscore our need to be "skeptical" of marketing and political surveys and the need for ethical behaviors in business?  

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