Question

1. How have you seen the landscape of retail change around you? In your immediate community. Have you see openings/closing/changes. Please describe.

2. Have you realized and thought about the connection between your own and/or your family's buying behavior and the effects to retail?

3. Are you aware of how promotional marketing techniques - advertising, public relations and sales promotions affect consumers, as the article suggests? Yes or no, if so why not?

4. Do you agreethat consumers want ads delivered in a meaningful practical way that is useful. Would you be receptive?

Answer 1

1. The retail industry was gone though many changes over the two decades there is a slow change from unauthorised to organised sector,changes in consumer behaviour it ignored traditional retailers. It is expecting to strengthen in coming years with percaptan income raise in population and urbanisation. Raising middle class,retail sector has the capacity to grow economy, metropolitan cities demanding shopping experience replacing traditional marketing. A retail transformation in lifestyles,luxury brands,shopping malls,rapidly emerging. 2. Yes,exactly family definately influence the consumer behaviour as an important element of consumption. Basing on family members,composition,demands,a single decision will come out. They will provide information,few acts as gate keeper to control the flow,decider,buyer,maintaner,each and every one of the family will take decision on different purchases.Buying prefarences changes from time time to time. Marketer also target families in their marketing and advertising campaigns,holida trips,preferances,your buying habit influenced by family because of emotional bondings.
3. Yes, marketing stratergies used for influencing consumer behaviour leads to buying goods. Marketing product communicating with consumers emotionally. It can be done by giving promotional materials to attract consumers in the form of joy and surprise. If consumer find easy to solve his problem with a particular product as shown,he change their brand. Marketing always reach consumers choice. Offering discounts, highlighting the features, showing the research will definately attract consumer to buy their goods.
4. Majority of consumers wants ads which reflect their intresets,hobbies,age group,location,country and etc. Advertising influences th marketing of goods. It influences the people to check the ad read the content respond and buy the product. Advertising is the graetest art form of 20th century. Consumer require practical messages to maximes the practise and satisfaction but not hope and optimisiom.
It's challenge to understand consumers hobby,taste,preferences to influence by advertising but nowadays more techinques are following to influence the consumer.