Question

Evaluate and recommend the most influential enviornmental factors of Walmart in Canada.Make   recommendations to management as to the suitability for investment in the country of Canada(3000 words)

Answer 1

Walmart is an American multinational retail corporation. It operates a chain of hypermarkets, discount department stores, grocery stores, etc. It operates all over the world. The unique feature of Wall Mart Best Price modern wholesale stores is that it offers products with best prices, with unmatched conveneience, choice, quality and hygeine.

Wallmart stores and neighbourhood markets will be open at 7.00 am to 11.00 pm. This will provide customers more time to shop. It also provides special shopping hours for senior citizens above the age of 60.  

PESTAL Analysis

Considering the Political, economic, social, technological, environmental and legal factors we can understand the the environmental influence of Wallmart in Canada.  

Imigration policy is an important aspect of the political segment. According to farmers tightening of imigration policy would be harmful. According to them, they heavily depended on cheap labour by the illegal imigrants. Subways has to pay more on groceries and other perishable items and they have pass them to the consumers charging more on each individual unit.  

The economic crisis of late 2000s affected the economy very badly. Rising unemployment discouraged conumers from purchasing expensive and non essential goods. However, some businesses actally prospered during the crisis. Retailers that provide huge discounts like Wallmart, enoyed an ustomerincrease in the footfall of customers though out the day. According to the customers, purchasing products from such a financially risk situation was more economic and convenient to them.

Social environmentwas also favourable. Wallmart stores opened for more working hours provided more job opportnities. It helped girls and women employees to work in a more fearless environment , which helped them to multiply their daily wages.  

Due to the technological advancement Wallmart provided more opportunities to place the order by making text messages on line which helped customers to remain away from long queu and wasting their valuable time.

Packed food and grocery items with  convenient and attractive packaging, helped shopping more easier from Wall mart stores is another advantage.

In total Wallmart enjoyed a favourable business environment in Canada.