Question

List & discuss 3 different sport promotions currently taking place in the sport business realm.

What does the promotion entail?

Who is the target audience?

What is the objective?

Will it be a successful?

Answer 1

# Different sports promotions are as follows:-

(1) Nike starring some famous footballer in their advertisements:-

Nike sells a commodity, they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads they never talk about their products quality or other things. They honor great athletes wearing those crazy shoes and putting a goal wearing those pairs

(2) Adidas doing killer collaborations:-

Adidas has a history of all sorts of intresting collaborations with artists example include the current "adidas by Stella McCartney", the " Y-3 " product line with japanese designer "Yohji Yamamoto" and "Adidas x Jeremy Scott"

(3) Red bull creating the best spactacles:-

Red bull's advertisement typically shows that you are the boss of life and things around you are under your control. You are basically a super hero after having a can of it.

(QUESTIONS )

(1) Promotion refers to any type of marketing communication used to inform or persuade target audience of the relative merits of a product, service, brand or issue. The aim of promotions is to increase awareness, create interest which simply leads to a jump in the sales of the company or the brand.

(2) The target audience are the one who are in indirect contacts with the company's product. For example for brands like Nike and Adidas, their target audience are the sports lovers and in that too they their main target are the football fans.

(3) The main objective of these sports promotional ads is to persuade the target audience by creating interest, awareness among the people which helps them increase their sales.

(4) Ads promotions proved to be quite successful when it comes to brand awareness in the market. Popular brands honor great athletes. People follows big athletes and have sentiments attached to them. When they see their favourite footballer using the same pair of shoes, they get persuaded easily to buy those. Companies put a lot of money in such ad promotions. And yes we can say that outcome is fruitfull too.