Question

Managers of small businesses and nonprofit organizations can obtain marketing insights by observingthings around them. Managers can conductinformalsurveys using small convenience samples. Small organizations can obtain most of the secondary data available to large businesses.

International marketing researchers follow the same steps as domestic researchers. The international researcher may have a difficult time finding good secondary data. International researchers often must collect their own primary data. Reaching respondents is often not easy in other parts of the world. Cultural differences from country to country cause additional problems for international researchers. Language is the most obvious obstacle. Even when respondents are willing to respond, they may not be able to because of high functional illiteracy rates.

Is it a benefit or a detriment for consumers if large companies sell this data to others? How might data threaten a companies competitors?

Answer 1

Firstly, when large companies will start selling data then the small companies will be the first to buy that data from the large companies as because the large companies doesn't keep any kind of secondary data, they only go for primary data.

The large companies main motive is to sell the data and earn profit from it and the small companies will pay the price to get the data.

These selling the data to other companies will be a great detriment for the consumers as become, the consumers gives their personal information to the large companies as because the companies promises to keep the information safe with them and will not be shared with others. If the large companies start selling the data then where is the privacy and promise that was given to the consumers go? Therefore, selling the data is definitely not a good option and will be a detriment for the consumer.

If the data gets shared then both the companies will be having the data. Then both the companies will try there level best to offer best service to the consumers. The competitors will get to know the companies - strength, weakness, opportunity and threats. If the competitors gets to know the weakness and the opportunity the company has then the competitors will try there level best to get the opportunity in their hands and win the customers confidence and provide with better service.