Question

eplain how behavioral targeting is supposed to benefit both consumers and businesses.

Answer 1

Solution. When an organization decides to enter into a competitive business market, it needs to reach to its target audience, in order to meet organizational goals along with social impact in society. Behavioral targeting is the process through which marketers reach to their audience or customers by tracking and reporting on how many customers viewed them online and analyzing such reports to facilitate in decision making of organization.

For consumers, searching and finding about a product online, helps in analyzing their market performance, ratings and faster delivery of requirements. In today's competitive global market, new product lines are developing every now and then, providing with directions and benefits in desirable/appealing style, helps consumers decide and evaluate between different options available online. In generating information if it aligns to customers interests, uses and habits. Consumers can also engage with their sites by joining subscriptions through emails or alerts.

For businesses, converting and analyzing viewers rate to potential customers, facilitates in determining returns on investment. In case it finds low ROI, managers needs to make decision for corrective measures for the organization to align with customers buying behavior. It will improve profit/revenue generating ideas and decisions for business by growing target audience. Behavioral targeting helps in achieving and reaching customers to different niches. It helps in building organization's brand name which is crucial in today's competitive global market.