Question

Assignment – Week 12

1. As the herbal marketing manager of a company, you are entrusted to prepare a marketing plan to new organic tea brand that has health benefits. (20)

a.Identify one marketing objective?
b.Identify your strategy(s) to meet your marketing objective selected?
c.Discuss briefly in point form tactics you would deploy to support your strategy(s)?

d.Identify your market segment and explain the reason for selecting this market segment?

e.What are your marketing mix strategies to address the needs of target market selected?

2. Identify effects of the external environments for each of industries noted below. (12)

   1. Automotive (4)

   2. Fast-food (4)

   3. Mobile phone (4)

3. Following assignment guidelines, reliable and sufficient research performed to support the argument. Sources cited to support statements. Clear and concise writing (5 points)

   Total Points 37 – (Percentage 5%)

Page 1

Revision May 2020

Answer 1

As the marketing manager of a herbal company, i have to make plans for the new herbal tea brand produced by our company.

a. One most important maketing objective or goal concerned with this product is to maintain the health of the customers by providing them with herbal tea that has no negative impact on the health of the customers. This product will help the company grow it's business and achieve its overall goal of producing herbal products with a view to protect the health of its customers.

b. The strategy made by the company to meet its selected marketing objective of taking care of the health of the customers is that the tea leaves produced should be herbal and containing all ingredients rich in antioxidants and other minerals enhancing the health of the customers. Producers should make sure that their marketing strategy should be enough good to sattract customers do that they buy more and more products and understand the benefit of this tea.

Tea leaves produced would be such that they contain nicotine in less amount that would have less affect on the health of the customers. This is the the strategy behind the product.

c. Tactics to be deployed to support the strategy are :

• Company should give their customers as sample one trail tea packet to test it by making tea and finding for few days. As the customers will consume it for some days they will themselves get to know the change in their health and would like to buy the product.
• Proper market research should be done on the price of the tea and accordingly the price of the herbal tea should be kept so that customers do not find the product very expensive to buy.
• Customers who have experienced good health and benefits from the tea should be made to share their experience on platform where each and every customer should come to know about the product.

d. The market segment to be selected for this particular product will be people above 40 years of age or falling in the age group of old people.

The main reason behind targeting this segment is that the people belonging to this age group are more addicted to tea as well as they are the only age group which are mostly surrounded with health problems. Thus, selecting this market segment would help eliminate various health problems to a great extent as well as thus herbal tea will reduce their stress and would also reduce of their being prone to various chronic disease.

Thus, this is the reason behind selecting this segment.