Question

what is the impact on consumer reciprocity of the value and significance of an exchange

Answer 1

This construct, once enforced properly, will be a commanding aid for businesses in driving referrals and revenue.
It can even backfire once dead poorly.
A business runs the chance of being seen as counterfeit if the gifts, rewards, or offers it provides its customers square measure construed as blatant tries to solicit a selected response.
The principle of credibleness should go hand-in-hand with the principle of reciprocity.
Now let’s be honest; at heart we have a tendency to all apprehend that a business, notwithstanding however unselfish it portrays itself to be, is basically trying to create a procurement (or within the case of non-profits, solicit a donation).
We get that and it’s OK; customers don’t resent a business for doing what a business must do. However, customers do react negatively once a business’s reaching is clearly one-sided.
What marketers got to perceive regarding our tendency to need to allow back is that it’s typically strongest once the recipient feels that the gesture is sincere in its decide to convey or serve, which there’s no expectation of a come gesture.


Since history, humans have exchanged product unendingly to fulfill their wants. because the economy progresses, transport and communication networks develop the exchange between countries expands on the far side its own borders. in a very globalized World, countries square measure manufacturing and mercantilism product that they need a plus over within the production power and mercantilism product that they have. cash has been the tool utilized in this trade. during this study, rate systems were mentioned; by mistreatment annual knowledge of the 2002-2011 amount from 9 arbitrarily designated European countries, if there's a relationship between the rate and economic process has been tested by doing panel knowledge analysis. As a results of the study, it's been found that there's relation from rate towards economic process for the 9 European countries.