The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today....

The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today. Consumers are multifaceted, and businesses know that the use of one promotional mix tool alone is no longer adequate. Include both of the following points in your discussion:

Discuss a popular national product or service that is using integrated marketing communications effectively.

Include specific examples of its promotional activities from the different promotional mix categories.

Expert Solution

Rahul Sunny answered 2 years ago

Integrated marketing communications (IMC) refers to the careful coordination of all promotional messages for a product...

Integrated marketing communications (IMC) refers to the careful coordination of all promotional messages for a product or a service to ensure the consistency of messages at every contact point at which a company meets the consumer. Find a brand and analyze its IMC strategy. In particular, what communication vehicles does the brand use? To what extent do these communication vehicles speak the same voice?

Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Why...

Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? Identify a primary benefit of advertising online If a company A has come up with the new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions which this company can come up with in order to promote Akamu...

Integrated Marketing Communications How integrated marketing communications can add value for Tesla customers. Considering your new...

Integrated Marketing Communications How integrated marketing communications can add value for Tesla customers. Considering your new target market and any modifications, new product line extensions or new products you may have developed to serve the new target market needs, create your 'Big Idea" to be the basis of the message strategy for all your marketing communications.

Why is integrated marketing communications important to marketers?

1.) What the most important ways that integrated marketing communications (IMC) builds loyalty relationships? A. by...

1.) What the most important ways that integrated marketing communications (IMC) builds loyalty relationships? A. by helping to reinforce the choices suggested by each communications option. B. by persuading consumers that they should build a relationship with the organization. C. by giving loyalty coupons to repeat users. 2.) The advantages of advertising over personal selling include: A. greater opportunity to tailor the message to the interested prospect. B. easier to keep the consumer from “tuning out” the message. C. more...

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The concept of integrated marketing communications describes the most prevalent promotional activity in the marketplace today....

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