Question

What is the current international competitive position of Nintendo?

Answer 1

In order to find this, first we have to study the SWOT Analysis of Nintendo :-

Strengths	Weaknesses
1. Well known brand. 2. Its basic strategy is to provide a wider customer base in future. 3. Brand reputation and recognition across the world. 4. Offers unique and innovative product with latest games. 5. Geographical diversification reduces the business risk. 6. Innovative and simple game-play using a mixed of motion sensitivity and aiming device. 7.Provises affordable gaming for people of a variety of economic classes.	1. It has high dependence on few gaming titles unlike its few leading competitors. 2. It hasn't established itself in the emerging economies. 3. Limitations of enforcing intellectual property rights in some regions has led to growth of counterfeit products
Opportunities	Threats
1. Expansion of digital business by offering downloadable paid add-on content and digital distribution of packaged software 2. Increases focus on third party software development will benefit Nintendo due to its relatively simple technology and low development costs. 3. It expand demographics of gaming consumers. 4. Improves the gaming experiences with innovative technology. 5. Enhanced Wi-Fi capabilities can help make inroads in the online gaming sphere 6. Has significant R&D capabilities.	1. High threat of substitutes - The growing trend of Online and Mobile gaming can prove to be a threat to both, the handheld and console gaming 2. Changing Industry Environment 3. Lack of diversification outside the video games design field.