Question

SEO AND KEYWORD ANALYIS ASSIGNMENT

Answer 1

You must first understand who they are, who their customers are, and their goals before you can help a business grow through search engine optimization.

This is often the place where corners are cut. So many people skip this critical preparation phase because it takes time for keyword analysis and why waste time when you already know what you want to rank with?

The reason is that sometimes two wildly different things are what you want to rate with, and what the audience really wants. Focusing on your audience and then using keyword data to fine-tune those insights will make campaigns much more successful than targeting arbitrary keywords.

The higher the amount of quest for a given keyword or keyword expression, the more effort is usually needed to get higher ranks. This is often referred to as keyword difficulty and sometimes incorporates SERP features; for instance, if many SERP features (such as featured snippets, knowledge graph, carousels, etc.) clog up the result page of a keyword, the difficulty will increase. Big brands often take on the top 10 results for high-volume keywords, so if you just start out on the web and follow the same keywords, the uphill ranking battle can take years of effort.

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or web page to web search engine users.SEO refers to improving unpaid results (known as 'natural' or 'organic' results) and excludes direct traffic and the purchase of paid placement. Additionally, it may target various types of searches, including image search, video search, academic search, news search, and vertical search engines specific to industry. Another SEO strategy is to advertise a platform to maximize the number of backlinks, or inbound links