Question

How has marketing’s role changed? Does the internet play huge part in the process?

Answer 1

1st part:

From earlier days the process of marketing has been changed. Outreaching to the customers for knowing their feedbacks have become quite easier nowadays. The marketers are not coming in direct personal interaction with the customer’s they are doing the research on basis of viewpoints from their targeted audiences and making necessary implementations steps. Through online campaigns and online marketing’s the marketers are identifying the segments from different geographic and demographics that are providing them the knowledge to target the area of marketing in specific zones of populations. In this way, the marketers are identifying the behavior of the audiences and implementing marketing plans to satisfy the customer’s demands.   

2nd part:

Yes, the internet is playing the most significant role in the marketing. The present trend of successful marketing is coming live to the social media with any upcoming demo before launching of the organizational products. These will make several followers of the social media will come and get stick to the advertisements of the upcoming product. The followers will start to share many facts about their wishes, demands, and can throw suggestions for improvement that are the important part of the marketing. It will make the product to get the popularity in the market and will sustain longer at the time when it will finally launch in the market. Therefore, as per earlier day’s public reaching and to make them aware of the several products were quite difficult but in the present day’s internet has given the opportunity to reach up to millions within a second and helping to fulfill the business needs by the process of effective marketing.