Question

1. How does understanding customers influence new product development?

2. What role does the internet play in:

a. Researching customers

b. Developing prototypes

c. Reducing costs

d. Mass customization

Answer 1

1. When we know what the customers expect , it will be easy for us to develop our product . We can add the features expected by the customers to add value to ur product. It draws the customers and our product will be a success .

2. Internet plays a vital role in connecting the product and the customers .

a. We can use the internet to get customers . We can conduct surveys so that we get an idea of where the potential customers for our product can be found.

b. We can search all the similar products and can create a product of our thoughts and from this we can create a prototype with the help of tools available on the internet.

c. When we use internet the cost of communication will get reduced and the work gets completed faster. Hence it reduces costs.

d. We can gather all the requirements of the customers and accordingly customise the products at a time so that time and energy can be saved and the work will also be done accurately.