What is a public health issue that you feel could be addressed by a social marketing...

What is a public health issue that you feel could be addressed by a social marketing campaign? Why do you believe social marketing would be effective for addressing this issue?

Expert Solution

Social Marketing Campaigns influence a change in the behavior of the individual and the community and to make them socially good. It reaches the audience through the media tools such as radio, television, billboards and other media for achieving the behavior goal change.

One of the Public health issues can be addressed by the Social Marketing Campaign is making awareness of HIV among the young adults. The CDC has implemented Act Against AIDS. Social Marketing Campaign is the one which raises the awareness of the Act Against AIDS through the videos, materials, banners, posters and reduces the risk of infection in Americans.

Social Marketing Campaign is effective in HIV testing and AIDS prevention program because It makes the people form a group and encourages to doing it. It implements the prevention strategies on the young adult by issuing of condoms, testing for HIV, open discussion of STD, through the Campaign resources. It can easily reach the targeted audience through the resources.

Nightingale answered 2 years ago

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